Kaplan has been profiled in The New York Times, The Wall Street Journal, Forbes, Business Week, Red Herring, and Upside, and is a frequent public speaker. His best-selling non-fiction novel 'Startup: A Silicon Valley Adventure' was selected by Business Week as one of the top ten business books of the year, was optioned to Sony Pictures, and is available in Japanese, Chinese, and Portuguese. He co-founded four Silicon Valley startups, two of which became publicly traded companies. * Robert I.Kaplan is widely known as a serial entrepreneur, technical innovator, bestselling author, and futurist. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Smith, Chairman and CEO, Intuit * Eric Ries just might be the new Peter Drucker. Rich with case studies showcasing real world applications and lessons learned * Brad D. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.Ī fascinating, supremely useful read.Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale * General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS * In the pivot-or-perish networked world of 21st century business, this is mission critical reading * Reid Hoffman, cofounder of LinkedIn * The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow * Beth Comstock, Vice Chair, GE * A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Winner of the Business Book Awards 'Thought Leader' category - With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.

The startup way book